Job Description

Location: East Coast (Miami – Wynwood office)

Company: Bio Minerals Corp. dba Biosil

About Biosil

Biosil is a clinically backed beauty supplement brand trusted for over 30 years to visibly support hair, skin, and nail health from within. Powered by our patented ingredient ch-OSA®, Biosil is a cult favorite in the wellness space.

We are entering a new phase of DTC growth in the U.S. and are bringing paid media fully in-house. This role is critical to scaling our Ecommerce channel profitably and building a high-performing acquisition engine.

The Role

We are hiring an experienced ads media buyer to take full ownership of paid acquisition across TikTok, Meta, and Google.

This is not a maintenance role. We are looking for someone who understands platform innovation, creative testing velocity, performance analysis, and how to build a scalable and profitable DTC media machine.

You will report directly to the Ecommerce Manager and collaborate closely with our graphic designer. You are expected to take ownership of performance insights, develop structured testing roadmaps, stay ahead of platform updates, and guide the overall paid media strategy.

Your mission: drive new customer acquisition while maintaining healthy, scalable ROAS.

Key Responsibilities

Paid Media Ownership

• Own and scale paid acquisition across TikTok, Meta, and Google
• Develop and execute full-funnel strategies (TOF, MOF, BOF)
• Build structured testing frameworks for creatives, audiences, and offers
• Continuously optimize toward efficient CAC and strong ROAS
• Identify scale opportunities while protecting profitability
• Monitor competitor media activity and adapt strategy accordingly

TikTok Expertise

• Deep understanding of TikTok Ads Manager and algorithm mechanics
• Experience scaling TikTok in a DTC ecommerce environment
• Strong knowledge of creative formats, hooks, UGC trends, Spark Ads, and native storytelling
• Ability to translate performance data into clear creative direction

Data & Performance Analysis

• Monitor and report on ROAS, MER, CPA, CVR, AOV, LTV signals, add-to-cart, and funnel performance
• Clearly identify what is working, what is not, and define a structured path forward
• Proactively present optimization plans and scaling recommendations
• Stay ahead of platform updates, new campaign types, and beta features

Creative Performance Feedback

• Analyze winning and losing creatives
• Provide structured feedback to the Ecommerce Manager and designer
• Propose new angles, formats, hooks, and testing hypotheses
• Help push the brand forward through data-driven creative iteration

About You

• 3+ years of hands-on media buying experience
• Proven success scaling TikTok Ads for DTC ecommerce (required)
• Strong experience with Meta Ads and Google Ads
• Strong analytical mindset with deep understanding of ecommerce KPIs (ROAS, MER, CAC, CVR, LTV)
• Comfortable translating performance data into structured creative testing roadmaps
• Experience in beauty or supplements is a plus
• Knowledge of Generative Engine Optimization (GEO), AI-search discoverability, and emerging AI-driven traffic channels is a strong plus
• Proactive, ownership-driven, and performance-focused

What We Offer

• Key in-house role in a growing DTC brand
• Direct impact on revenue and growth strategy
• Collaborative but performance-driven environment
• Miami office in Wynwood

How to Apply

Please submit your resume and a brief cover letter outlining your relevant experience to:

eleen.vanhamme@biominerals.be

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